Did you know Amazon Seller Central (3P) is growing 2x faster than Vendor Central (1P)? Savvy brands are setting themselves up for future growth by picking their best go-to-market path now. We’ll discuss the pros and cons of each model and equip you with information to decide which model is right for you in the long-term.

What you’ll learn:1. Why the Amazon channel matters in a post-pandemic era.2. The three models of going-to-market on Amazon.3. The Pros and Cons of each model of going-to-market.4. A deep dive into the model that gives your brand the most control (pricing, brand content, advertising, who sells your product, and data ownership).5. Review a mock 1P vs. 3P product P&L.6. Tips and strategies to switch to the model that will give you the most control for the future.We’ll save time to answer your brand-specific Q&As. Presenters:Dan Hasselbauer – Director of Strategy at Amify – Former retail industry leader in the sports and outdoor space. Sean Lee – CMO at Amify – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive. James Schwyn – Director of Business Development and Amazon Strategy