WEBINAR RECORDING: Should I Sell to Amazon (1P) or on Amazon (3P)?

Did you know Amazon Seller Central (3P) is growing 2x faster than Vendor Central (1P)? Savvy brands are setting themselves up for future growth by picking their best go-to-market path now. We’ll discuss the pros and cons of each model and equip you with information to decide which model is right for you in the long-term.

What you’ll learn:

1. Why the Amazon channel matters in a post-pandemic era.

2. The three models of going-to-market on Amazon.

3. The Pros and Cons of each model of going-to-market.

4. A deep dive into the model that gives your brand the most control (pricing, brand content, advertising, who sells your product, and data ownership).

5. Review a mock 1P vs. 3P product P&L.

6. Tips and strategies to switch to the model that will give you the most control for the future.We’ll save time to answer your brand-specific Q&As. 

Presenters:

Dan Hasselbauer – Director of Strategy at Amify – Former retail industry leader in the sports and outdoor space. 

Sean Lee – CMO at Amify – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive. 

James Schwyn – Director of Business Development and Amazon Strategy

More Resources And Articles

amazon prime day 2025

Amazon Prime Day 2025: 10+ High-Impact Tactics for Brands

Author: Jameel Sumra

Jul 2, 2025

amazon a plus content

Amazon A Plus Content Guide: Boosting Conversion Rates with Enhanced Brand Pages

Author: Jameel Sumra

Jul 1, 2025

amazon subscribe & save

Amazon Subscribe & Save: How to Increase Customer Retention and Boost Recurring Revenue

Author: Jameel Sumra

Jul 1, 2025

amazon coupons

Do Amazon Coupons Really Drive Sales? A Breakdown of ROI, Click-Throughs, and Best Practices

Author: Jameel Sumra

Jun 30, 2025

amazon tariffs

Amazon Tariffs: What Brands Need to Know About Import Costs in 2025

Author: Jameel Sumra

Jun 30, 2025

amazon vendor central

Amazon Vendor Central vs Seller Central: Which Is Best for Your Brand?

Author: Jameel Sumra

Jun 27, 2025

amazon seller central

Amazon Seller Central: Pro Tips for Inventory, Listings & Performance in 2025

Author: Jameel Sumra

Jun 27, 2025

amazon ppc software

Amazon PPC Software vs. Agency: Which Is Right for You?

Author: Jameel Sumra

Jun 27, 2025

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is for validation purposes and should be left unchanged.