WEBINAR RECORDING: Think Like a Brand, Talk Like a Consumer. How to Write Your Amazon Copy to Convert

Did you know 88% of consumers frequently or always read the full product page description and details before purchasing? Did you also know 76% of consumers frequently or always read product page reviews before purchasing? Many brand leaders neglect the content on their product pages, which is a big mistake! We’ll cover Amazon product page best practices you can use to make sure your brand shows up well and, most importantly, CONVERTS!

What you’ll learn:

1. The importance of GREAT copy and content in Amazon’s algorithm (often called the flywheel).

2. How to use category and competitor keyword research to craft your copy.

3. How to write your copy to get consumers to convert on Amazon vs. just using standard brand claims. You’ll walk away with the framework and tools to make beautiful product pages that convert! We’ll also save time to answer your brand-specific Q&As.

Presenters:

Ally Manet – Associate Content Director – Former copywriter and at Omnicom, a global creative agency. Ally has helped our clients increase page conversions by 20-40%!

Sean Lee – Chief Marketing Officer at Amify – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.

Nick Callos – Copywriter – Former SEO/blog and freelance long-form content copywriter.

More Resources And Articles

amazon a plus content

Amazon A Plus Content Guide: Boosting Conversion Rates with Enhanced Brand Pages

Author: Jameel Sumra

Jul 1, 2025

amazon subscribe & save

Amazon Subscribe & Save: How to Increase Customer Retention and Boost Recurring Revenue

Author: Jameel Sumra

Jul 1, 2025

amazon coupons

Do Amazon Coupons Really Drive Sales? A Breakdown of ROI, Click-Throughs, and Best Practices

Author: Jameel Sumra

Jun 30, 2025

amazon tariffs

Amazon Tariffs: What Brands Need to Know About Import Costs in 2025

Author: Jameel Sumra

Jun 30, 2025

amazon vendor central

Amazon Vendor Central vs Seller Central: Which Is Best for Your Brand?

Author: Jameel Sumra

Jun 27, 2025

amazon seller central

Amazon Seller Central: Pro Tips for Inventory, Listings & Performance in 2025

Author: Jameel Sumra

Jun 27, 2025

amazon ppc software

Amazon PPC Software vs. Agency: Which Is Right for You?

Author: Jameel Sumra

Jun 27, 2025

Full-Service Amazon Agency: Why It’s Worth the Investment

Author: Jameel Sumra

Jun 27, 2025

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is for validation purposes and should be left unchanged.