Optimizing Amazon product titles: best practices and A/B testing title lengths

Amazon product titles play a critical role in search visibility, click-through rates, and conversions. An optimized title ensures that your product appears in relevant searches while also providing key information that compels shoppers to click. But what is the ideal title length for maximizing visibility and conversions?

Amify conducted an A/B test to find the answer and, in this post, we’ll share our findings along with essential best practices for crafting the perfect Amazon product title.

Amazon’s updated product title guidelines

As of January 21, 2025, Amazon has implemented stricter product title requirements. If a title does not comply with Amazon’s guidelines, it may be automatically updated. Sellers have a 14-day window to adjust non-compliant titles before Amazon enforces changes.

To avoid disruptions, brands should ensure that their titles align with Amazon’s updated standards, which emphasize clarity, relevance, and keyword optimization.

Optimal title length for visibility

While Amazon allows up to 200 characters in product titles, our research and industry best practices suggest keeping titles between 80-100 characters. This range ensures that essential product details are fully visible across both desktop and mobile platforms without being truncated.

Shorter, precise titles improve readability and increase the likelihood of engagement from potential buyers.

Strategic keyword placement

Amazon’s search algorithm prioritizes the words at the beginning of a product title. To improve ranking and visibility, place primary keywords as early as possible while maintaining a natural and readable structure. Avoid keyword stuffing, as this can reduce readability and lead to poor user experience.

Mobile optimization considerations

With a significant percentage of shoppers browsing Amazon on mobile devices, optimizing titles for smaller screens is crucial. Long titles may be truncated on mobile, potentially hiding key product details. Testing how your product titles appear on different devices can help ensure that shoppers always see the most important information first.

Category-specific title structures

Amazon provides category-specific style guides that outline the best practices for product titles. Following these guidelines ensures compliance and improves clarity. For example, in the Electronics category, an optimized title should follow this structure:

Brand + Series/Model + Key Features + Quantity + Color

Adhering to these formats enhances the shopping experience and helps customers quickly understand what they are purchasing.

The impact of A/B testing on title performance

To validate best practices, Amify conducted an A/B test comparing different product title lengths and structures. The test involved two variations:

• Variation A: A 150-character title with multiple keywords and detailed product features.
• Variation B: A concise, 90-character title focusing on essential product details and a clear call to action.

A/B testing results:

• Variation B (the shorter, more focused title) had a 12% higher click-through rate (CTR) than Variation A.
• Mobile engagement improved significantly for Variation B, as it displayed well across all device types.
• Products with clearer, well-structured titles saw an 8% increase in conversions compared to those with longer, keyword-stuffed titles.

The importance of continuous optimization

Optimizing Amazon product titles is not a one-time task. Regularly conducting A/B tests, analyzing performance metrics, and staying updated with Amazon’s evolving guidelines are essential for maintaining high visibility and conversion rates.

By implementing these best practices and leveraging data-driven testing, brands can ensure that their product listings remain competitive in Amazon’s crowded marketplace.

Ready to optimize your Amazon product titles?

At Amify, we specialize in Amazon strategy, optimization, and performance tracking. Whether you’re looking to improve your product listings or refine your overall Amazon approach, we can help. Contact us today to learn more about how our expertise can drive better results for your brand.