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Case Study: Winning the Buy Box By Reducing MAP Violations and Unauthorized Sellers
Case Study: How we helped a beauty brand reduce MAP violations by 95% and unauthorized sellers by 81%
The first thing we do when partnering with brands is to help them gain control by removing unauthorized sellers to win the buy box and get pricing to MSRP for higher revenue & margins.When we began our partnership with a multi-million dollar beauty brand, they had 90 MAP violations and 30+ unauthorized sellers. Within four months were able to reduce that to five MAP violations and seven unauthorized sellers. After 12 months, we reduced map violations by 99%.
The result was that the brand restored pricing to strategic MSRP levels, and they began to win the buy-box on their products 95-100% of the time. Now the brand is experiencing higher retail sales and an increased profit margin on Amazon.Want to see how we can help your brand? Let’s Talk.