Sales acceleration for a gynecologist-approved skincare brand through pricing strategy and Amazon Transparency

A premium gynecologist-approved skincare brand partnered with Amify to combat unauthorized sellers, protect brand equity, and accelerate growth on Amazon.

As a fast-growing brand in the women’s health and skincare category, this company experienced a surge in unauthorized sellers undermining its pricing integrity, brand presentation, and customer trust. To restore control and unlock growth, Amify deployed a multi-phase strategy that combined dynamic repricing with Amazon’s Transparency program—delivering measurable improvements in Buy Box wins, sales velocity, and customer confidence.

Dynamic repricing solution

Amify implemented a dynamic repricing strategy to swiftly reclaim the Buy Box, stabilize pricing, and preserve conversion rates. This approach increased average order value (AOV) while ensuring the brand remained competitive across its category.

Brand protection with Amazon Transparency

To remove unauthorized listings and strengthen customer trust, Amify enrolled the brand in Amazon’s Transparency program. This reinforced brand protection and contributed to accelerated sales through a more reliable, authentic customer experience.

Case Study Statistics

21%

Buy Box Win Rate

Achieved with repricing strategy
35%

Sales Increase

Driven by Amazon Transparency enrollment
8%

Increase in Daily Sales

Following dynamic repricing

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