Hanz de Fuko, a premium men’s hair care and styling brand, transformed its Amazon presence by removing unauthorized sellers, optimizing content, and leveraging Amazon Marketing Cloud to unlock sustained, multi-year growth.
Hanz de Fuko, a premium men’s grooming brand with a direct-to-consumer focus and selective retail distribution, faced significant challenges on Amazon. Prior to partnering with Amify, the channel was overrun by unauthorized sellers with poor content, erratic pricing, and brand-damaging practices.
Over a six-year partnership, Amify (Cart.com) helped Hanz de Fuko not only regain control of its listings and achieve 300% growth in run rate sales, but also evolve into a data-driven, media-powered growth engine. Leveraging tools like Amazon Marketing Cloud, we unlocked new-to-brand growth, boosted conversion, and built a repeatable strategy for long-term success.
Using proprietary listing scraping technology, Amify removed all unauthorized sellers, stabilized pricing, and eliminated channel conflict—capturing 100% of the Buy Box and protecting Hanz de Fuko’s brand integrity on Amazon.
Once the brand was secure, Amify optimized content, listings, and storefronts, and deployed full-funnel Amazon programs like DSP and Subscribe & Save to maximize repeat purchases and lifetime value.
As the partnership matured, Hanz de Fuko needed to drive new audience acquisition without losing efficiency. Leveraging Amazon Marketing Cloud (AMC), Amify created advanced lookalike audiences and a full-funnel media mix to:
• Increase awareness and consideration for the brand
• Boost conversion rates from consideration to purchase
• Drive sustainable growth in both new-to-brand (NTB) and repeat customers
Scotch Porter, a premium men’s grooming brand, partnered with Amify to scale sales on Amazon within a highly competitive category
From strategic product selection to turnkey creative execution and fulfillment support, Amify helped Blenders unlock a new revenue stream without compromising brand equity.
How a natural skin care brand overcame out of stock challenges and improved shipment times.
A premium skin care brand with a direct-to-consumer focus and distribution in high-end retail channels
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