Protecting a Brand and Capturing a Market from Unauthorized Sellers

Hanz de Fuko is a premium hair care and styling brand with a direct-to-consumer focus as well as distribution in high-end salons and select retail channels.

Hanz De Fuko bottle with space background

Hanz de Fuko is a premium hair care and styling brand with a direct-to-consumer focus as well as distribution in high-end salons and select retail channels. Prior to partnering with Amify, the Amazon channel was controlled by unauthorized sellers who were damaging the brand through poor representation, low content standards and erratic pricing. Hanz de Fuko partnered with Amify to take control of the channel, optimize their presence and unlock growth.

Brand Protection

Using proprietary listing scraping technology, we identified and worked with the brand to remove all unauthorized sellers to stabilize pricing, eliminate channel conflict and capture existing brand demand.

Capture Market Share

Utilizing all Amazon advertising products to drive incremental visibility in the category, we successfully helped Hanz de Fuko capture market share from key competitors.

Optimization & Scale

Amify leveraged all Amazon merchandising and advertising tools to expand reach and extract maximum value from every Hanz de Fuko customer through programs like DSP and Subscribe & Save.

Case Study Statistics

100%

Buy Box Captured

Removed all unauthorized sellers and captured branded demand for 2+ years.
300%

Run Rate Growth

In less than 2 years.
7

Months Ahead of Sales Target

Achieved 12 month goal in just 5 months.

More Case Studies

How a natural skin care brand overcame out of stock challenges and improved shipment times

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girl putting lotion on her face_compressed

Unlocking Amazon Growth For An Established Direct-To-Consumer Brand

A premium skin care brand with a direct-to-consumer focus and distribution in high-end retail channels

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