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Explore the history, similarities, and differences between Amazon's Prime Day and Black Friday that can help you tailor your selling strategies to maximize the impact of these pivotal retail events.

A Tale of Two Sales Events: Prime Day vs. Black Friday

As an Amazon seller, it’s crucial to understand the unique characteristics and opportunities these two days present. Both Prime Day and Black Friday have become retail phenomena in their own…

Author: Tyler Lawson

Oct 24, 2023

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Discover seven proven strategies to help your Amazon brand capture the attention of Generation Z and strengthen your standing with current customers.

7 Strategies to Effectively Market Your Brand to Generation Z

Author: Tyler Lawson

Oct 19, 2023

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Explore the unique shopping habits that define Generation Z and why understanding them can unlock success for your brand on Amazon.

Generation Z Shopping Habits Reveal Key to Success on Amazon

Author: Tyler Lawson

Oct 17, 2023

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Discover how strategically pricing your items on Amazon can achieve a balance between gaining customers and maximizing profitability.

Pricing Your Products to Win on Amazon

Author: Tyler Lawson

Oct 12, 2023

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Harness the power of data-driven decisions by understanding key metrics for effective A/B testing to help optimize your Amazon listings.

A/B Testing Metrics that Matter on Amazon

In the fast-paced world of ecommerce, making data-driven decisions is crucial for success. One of the most effective ways to harness the power of data is through A/B testing. However,…

Author: Tyler Lawson

Oct 10, 2023

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Learn the essentials of creating successful Amazon product listings and optimizing them for maximum visibility and conversions.

Product Listings are Integral to Amazon Success

Author: Tyler Lawson

Oct 5, 2023

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Discover the latest trends and strategies that can maximize your Amazon sales during the upcoming holiday season.

Get a Jump on Your Amazon Holiday Sales

Author: Tyler Lawson

Oct 3, 2023

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Explore Amazon's transformative influence on traditional retail and how the challenges and adaptations are shaping the future of ecommerce.

Amazon’s Impact on Traditional Retail

Author: Tyler Lawson

Sep 28, 2023

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