Amify Secures $5.8M Series A Funding, Empowers Brands to Maximize their Amazon E-Commerce Potential Funding round led by Mercury Fund; additional investors include Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris Amify offers a turnkey solution for brands to maximize their Amazon presence from offices in Washington D.C., Las Vegas, and Cincinnati markets; strategically located in close proximity to Amazon HQ2 and Amazon Prime Air Hub Provides complete Amazon brand
Amazon Jumps Ship on Thousands of Vendors In recent news, Amazon has discontinued making Purchase Orders (POs) from thousands of brands selling to Amazon, leaving them puzzled and in the dark. This business move sheds light on a plausible speculation: Amazon sees greater opportunity with 3rd party sales. While Amazon may see this transition as an means to “provide customers with improved selection, value, and convenience,” Amify sees this as an incredible opportunity for
The Importance of an Amazon Store Amazon Stores are designed to translate your brand aesthetic and replicate your other sales channels, in a functional and organized Amazon microsite. Amazon Stores greatly improve your customer’s shopping experience and can allow for an impressive increase in sales. Previously, brands WITHOUT an Amazon Store would find their brand page to be nothing more than a mishmash of products without any organization or branding: Recently, a feature has appeared
2019 US FBA Fulfillment Fee Changes As we ring in the new year and halfheartedly follow through on our evolutionary resolutions that seem wildly different from years past, Amazon fulfillment fees come with great changes as well. Below you can find information to aid your decision making as it relates to your Amazon strategy provided to you by your favorite Amazon experts. Effective February 19, 2019, Fulfillment by Amazon (FBA) is introducing the following
Top Amazon Strategy Partner Continues Rapid Growth with Opening of Third U.S. Location FOR IMMEDIATE RELASE January 7th, 2019 Alexandria, VA – Amify, a four-time Inc. Magazine award-winning Amazon strategy partner focused on maximizing the potential of brands on Amazon, announces the January 2019 opening of a third corporate location in the Cincinnati metro area. With the Cincinnati distribution center, in addition to its headquarters in Alexandria and distribution center in Las Vegas, Amify seeks
Navigating Amazon’s Sponsored Ads In an era where every brand is competing for the attention of consumers worldwide, sponsored ads significantly aid brands in their mission to get discovered. While Sponsored Ads/Products allow sellers to increase their discoverability and sales on Amazon, there are a few basics that retailers should be aware of before investing in advertisements that yield a rewarding ROI. Questions to ask before you start advertising: What are my company goals
The Importance of a Healthy Inventory During the Holiday Season The holiday season is the busiest time of year for ecommerce businesses and retailers alike, all looking to maximize their sales during this special time of year. The most effective way to maximize your holiday season is through a robust inventory that is functional year round, but particularly during the holidays. It’s easy to get wrapped up in the excitement of sales, but it
Spending Statistics Year Over Year To increase your sales and get involved with the ever-growing world of ecommerce, get in contact with one of our experts today:
To take back control of your Amazon presence, get in contact with one of our Amazon experts today:
Amazon Comes to Virginia – How Will Amify Benefit? On November 13th, Amazon officially announced that Crystal City, Virginia and Long Island City, New York will be the new homes for Amazon’s second headquarters. Amazon HQ2 is expected to create thousands of new jobs and billions of dollars in investment in the surrounding communities. It is safe to say that lives and cities will forever be changed and Amify plans on benefiting from Amazon’s most
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What is Brand Registry? Ever find yourself unable to make changes to your product listing on Amazon? Unable to fix incorrect product information? You likely need the permissions only granted with Amazon Brand Registry. Amazon Brand Registry is a program designed to help brands protect their intellectual property and “create an accurate experience for customers on Amazon” (Amazon, 2018). How Does Brand Registry Work? The Brand Registry exists to help protect brands from an array
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Amazon Storage Fees Have Changed – What Does this Mean for You? Over the past several months, Amazon has implemented an array of new storage fees in their Amazon Fulfillment Centers. Amazon has adjusted these storage fees to more clearly represent their true purpose as fulfillment centers, not storage warehouses. Below you can find information to aid your brand’s strategy and decision making as it relates to inventory, fulfillment, and storage. Monthly Inventory Storage Fees
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The Benefits of Amazon Direct Ship Amazon Direct Ship is the process of sending inventory directly from a supplier to an Amazon warehouse. Direct Ship eliminates the intermediaries and gets goods to Amazon faster. Once products have been received, Amazon stores, prepares, and exports products directly to excited customers. Below, you can find some of the benefits of direct shipping provided by the Amazon experts here at Amify. Products Arrive Quicker to Amazon One of the
Top Amazon Brand Partner Awarded Inc. 5000 Ranking After Achieving 151% 3-Year Growth Alexandria, VA – Amify, an Amazon strategy partner working with lifestyle brands to maximize their marketplace potential, is being recognized by Inc. Magazine as one of the nation’s fastest growing private companies. With revenue growth of 151% over the past 3 years, Amify has received an Inc. 5000 award with its ranking as the 2,745th fastest growing company in the U.S. This
Alana will be a senior at Virginia Tech this upcoming school year. Being a native of the Washington D.C area, she decided to spend her Summer as Amify’s Marketing Intern in Alexandria, VA. In this position she not only took charge of the Amify social media accounts, but she was also exposed to the Business Development aspect of the company and learned to deal with potential brand partners. She came across Amify while conducting work for The
Much of the appeal of shopping on Amazon comes in the tremendous assortment of products offered on the marketplace. As of July 2018, Amazon US alone houses 606 million different products. While impressive, this enormous assortment creates problems with price disparity. Too many sellers selling too many products often creates competitive price adjustments. Companies can try to combat this by setting a Minimum Advertised Price (MAP) for their products, but Amazon will not enforce. Lower
For any Amazon seller looking to stay ahead of the curve, it is important to monitor and adapt to the ever-changing marketplace. Amazon implements new rules every quarter, which impact each Amazon seller to varying degrees. In 2018, Amazon will begin adjusting their warehouse storage fee policies, affecting all FBA sellers. These changes seek to emphasize that their fulfillment centers are just that – fulfillment centers and not warehouses. Consequently, there are several changes to keep