October 14th, 2019 Have you been using advertising and marketing channels outside of Amazon to drive traffic to your brand store or product listings? If you have been running ads on Facebook or Google, it can be hard to measure the direct impact of your efforts on Amazon. Most digital advertising platforms allow you to place a pixel on your website to track the impact of your advertising on sales. Having this data can
Does it ever feel like it’s hard to keep up with everything happening on Amazon? Whether it’s controlling how you sell, who is selling, or the wave of counterfeit products—it can be easy to lose control of your brand. There are proven ways to take back your brand. Create a proactive strategy to handle the Amazon “Purge.” Many brands selling to Amazon on Vendor Central (1P sellers) are at risk of or have already
Nearly half of consumers visit Amazon multiple times a week. Ninety percent of consumers go to Amazon to price check a product. Finally, a staggering 74% of consumers go to Amazon when they are ready to buy a specific product. So knowing you have an active audience that is ready to buy, how do you capitalize? First, you need an Amazon strategy and wholesale dealer agreement that you strictly enforce. A solid strategy starts
Amify Adds Industry Leaders to Board of Directors to Drive Next Major Phase of Growth Blair Garrou, Co-founder & Managing Director at Mercury Fund, the largest early-stage venture capital firm in Texas Mark Hasebrook, Founder and Principal at Dundee Venture Capital and former founder of e-commerce site Hayneedle, acquired by Jet.com in 2016 Kurt Abrahamson, Chairman at ShareThis and former sales lead behind the launch of Google AdSense, one of Google’s most successful products to
Amify Secures $5.8M Series A Funding, Empowers Brands to Maximize their Amazon E-Commerce Potential Funding round led by Mercury Fund; additional investors include Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris Amify offers a turnkey solution for brands to maximize their Amazon presence from offices in Washington D.C., Las Vegas, and Cincinnati markets; strategically located in close proximity to Amazon HQ2 and Amazon Prime Air Hub Provides complete Amazon brand
Amazon Jumps Ship on Thousands of Vendors In recent news, Amazon has discontinued making Purchase Orders (POs) from thousands of brands selling to Amazon, leaving them puzzled and in the dark. This business move sheds light on a plausible speculation: Amazon sees greater opportunity with 3rd party sales. While Amazon may see this transition as an means to “provide customers with improved selection, value, and convenience,” Amify sees this as an incredible opportunity for
The Importance of an Amazon Store Amazon Stores are designed to translate your brand aesthetic and replicate your other sales channels, in a functional and organized Amazon microsite. Amazon Stores greatly improve your customer’s shopping experience and can allow for an impressive increase in sales. Previously, brands WITHOUT an Amazon Store would find their brand page to be nothing more than a mishmash of products without any organization or branding: Recently, a feature has appeared
2019 US FBA Fulfillment Fee Changes As we ring in the new year and halfheartedly follow through on our evolutionary resolutions that seem wildly different from years past, Amazon fulfillment fees come with great changes as well. Below you can find information to aid your decision making as it relates to your Amazon strategy provided to you by your favorite Amazon experts. Effective February 19, 2019, Fulfillment by Amazon (FBA) is introducing the following
Top Amazon Strategy Partner Continues Rapid Growth with Opening of Third U.S. Location FOR IMMEDIATE RELASE January 7th, 2019 Alexandria, VA – Amify, a four-time Inc. Magazine award-winning Amazon strategy partner focused on maximizing the potential of brands on Amazon, announces the January 2019 opening of a third corporate location in the Cincinnati metro area. With the Cincinnati distribution center, in addition to its headquarters in Alexandria and distribution center in Las Vegas, Amify seeks
Navigating Amazon’s Sponsored Ads In an era where every brand is competing for the attention of consumers worldwide, sponsored ads significantly aid brands in their mission to get discovered. While Sponsored Ads/Products allow sellers to increase their discoverability and sales on Amazon, there are a few basics that retailers should be aware of before investing in advertisements that yield a rewarding ROI. Questions to ask before you start advertising: What are my company goals
The Importance of a Healthy Inventory During the Holiday Season The holiday season is the busiest time of year for ecommerce businesses and retailers alike, all looking to maximize their sales during this special time of year. The most effective way to maximize your holiday season is through a robust inventory that is functional year round, but particularly during the holidays. It’s easy to get wrapped up in the excitement of sales, but it
Spending Statistics Year Over Year To increase your sales and get involved with the ever-growing world of ecommerce, get in contact with one of our experts today:
To take back control of your Amazon presence, get in contact with one of our Amazon experts today:
Amazon Comes to Virginia – How Will Amify Benefit? On November 13th, Amazon officially announced that Crystal City, Virginia and Long Island City, New York will be the new homes for Amazon’s second headquarters. Amazon HQ2 is expected to create thousands of new jobs and billions of dollars in investment in the surrounding communities. It is safe to say that lives and cities will forever be changed and Amify plans on benefiting from Amazon’s most
Join our email list and stay up-to-date!
What is Brand Registry? Ever find yourself unable to make changes to your product listing on Amazon? Unable to fix incorrect product information? You likely need the permissions only granted with Amazon Brand Registry. Amazon Brand Registry is a program designed to help brands protect their intellectual property and “create an accurate experience for customers on Amazon” (Amazon, 2018). How Does Brand Registry Work? The Brand Registry exists to help protect brands from an array
Click here to download Brian’s slides Join our email list and stay up-to-date!
Amazon Storage Fees Have Changed – What Does this Mean for You? Over the past several months, Amazon has implemented an array of new storage fees in their Amazon Fulfillment Centers. Amazon has adjusted these storage fees to more clearly represent their true purpose as fulfillment centers, not storage warehouses. Below you can find information to aid your brand’s strategy and decision making as it relates to inventory, fulfillment, and storage. Monthly Inventory Storage Fees
Join our email list and stay up-to-date!
The Benefits of Amazon Direct Ship Amazon Direct Ship is the process of sending inventory directly from a supplier to an Amazon warehouse. Direct Ship eliminates the intermediaries and gets goods to Amazon faster. Once products have been received, Amazon stores, prepares, and exports products directly to excited customers. Below, you can find some of the benefits of direct shipping provided by the Amazon experts here at Amify. Products Arrive Quicker to Amazon One of the