News & Insights
WEBINAR RECORDING: Think Like a Brand, Talk Like a Consumer. How to Write Your Amazon Copy to Convert
Did you know 88% of consumers frequently or always read the full product page description and details before purchasing? Did you also know 76% of consumers frequently or always read product page reviews before purchasing?Many brand leaders neglect the content on their product pages, which is a big mistake!We’ll cover Amazon product page best practices you can use to make sure your brand shows up well and, most importantly, CONVERTS!
What you’ll learn:
1. The importance of GREAT copy and content in Amazon’s algorithm (often called the flywheel).2. How to use category and competitor keyword research to craft your copy.3. How to write your copy to get consumers to convert on Amazon vs. just using standard brand claimsYou’ll walk away with the framework and tools to make beautiful product pages that convert!We’ll also save time to answer your brand-specific Q&As.Presenters:Ally Manet – Associate Content Director – Former copywriter and at Omnicom, a global creative agency. Ally has helped our clients increase page conversions by 20-40%!Sean Lee – Chief Marketing Officer at Amify – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.Nick Callos – Copywriter – Former SEO/blog and freelance long-form content copywriter.