News & Insights

WEBINAR RECORDING: Tips and Tactics for Beauty Brands to Win on Amazon

Beauty, health, and personal care at Amazon had a 45 percent increase from last year with $23 billion in sales. Amazon is becoming an increasingly more important and top channel for beauty brands, including premium and prestige brands.We work with many premium beauty brands at Amify and deliver strategies to drive growth, protect your premium equity, and protect your price. Join us for our webinar for actionable tips for beauty brands to implement today.

In this webinar, we will cover:

1. Content best practices for beauty brands to drive conversion.2. Importance of photography, video, and lifestyle images.3. Advertising strategies to defend your beauty brand and target new brand customers shopping the category.4. How to protect pricing and removing unauthorized sellers degrading your brand.5. Utilizing new features like brand posts, sponsored display in-market targeting, etc.Presenters:Ally Manet – Associate Content Director – Former copywriter and at Omnicom, a global creative agency. Ally has helped our clients increase page conversions by 20-40%!Sean Lee – Chief Marketing Officer at Amify – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.Brian MacDonald – Chief Strategy Officer – Former SVP of strategy and performance advertising at Omnicom, a global creative agency.