Five New Ways to Attract Customers on Amazon

News & Insights

Five New Ways to Attract Customers on Amazon

We love stories. We crave stories. Stories have the power to create connections in ways that data and facts don’t. A well told story builds affinity and sales, and that story should mold all of your customers’ touchpoints. Here are five ways to make a compelling story that engages customers with your brand:

Make Every Word Count

Clear. Concise. Optimized. Your store should reflect your brand story. If your story’s ethos is rooted in mountain climbing it should look and sound different than one that is rooted in scientific research.

Choose images that do more than Look Good

Your images, just like your words, should reinforce your story. Everything from subject matter to lighting should all be influenced by your brand story.

Tap into the Power of Video

Videos can pack quite the punch when trying to tell a story. Lean on the power of video to engage your audience. Be critical in your analysis of video firms, video WILL be a vital piece of your story.

Test the Clarity and Impact of Your Story

Host focus groups with your brand name and key identifiers stripped out. Ask the participants about their impressions and take aways, then adjust to their feedback.

Make Sure Your Navigation Is Rooted in Consumer Insight

While having a compelling story is important, it all means nothing if your customer can not easily navigate and buy your products. We recommend setting up navigation by need or “job-to-be-done.”If you found this guide helpful and want to read more, you can read the full article here. If you are looking to go a step further, and really want to stand out from the competition, you can reach out here.

More Resources And Articles

Amazon Digital Marketing: Boost Sales and Optimize Campaigns for 2025

Author: Jameel Sumra

Aug 5, 2025

Amazon brand registry

What is Amazon Brand Registry and How to Get Started

Author: Peter Curac-Dahl

Aug 5, 2025

Top Amazon Agency: Why Amify by Cart.com Ranks Among the Best in 2025

Author: Jameel Sumra

Aug 1, 2025

Top Amazon Consultant: Why Amify by Cart.com Ranks Among the Best in 2025

Author: Jameel Sumra

Jul 31, 2025

Verified Amazon Ads Partner: The Ultimate Guide to Becoming One in 2025

Author: Jameel Sumra

Jul 30, 2025

Amazon PPC and SEO: Why You Need Both to Win in Marketplace Search

Author: Peter Curac-Dahl

Jul 29, 2025

Choosing the Right Amazon Advertising Agency: What Brands Need to Know

Author: Peter Curac-Dahl

Jul 29, 2025

amazon map olicy

Amazon MAP Policy: What You Need to Know to Protect Your Brand and Pricing

Author: Jameel Sumra

Jul 28, 2025

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is for validation purposes and should be left unchanged.