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Explore strategies to protect your brand against unauthorized sellers by understanding their motivations and impact on the marketplace.

Stay Ahead of Amazon’s Unauthorized Sellers

For many Amazon brands, unauthorized sellers are a mysterious adversary that can impact consumer trust, your reputation and, ultimately, your bottom line. But who exactly are these unauthorized sellers? And…

Author: Tyler Lawson

Oct 31, 2023

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Maximize your sales for Black Friday on Amazon with insights on the top products & what it takes to sell them during this competitive event.

Make Black Friday 2023 Your Best Yet on Amazon

Author: Tyler Lawson

Oct 26, 2023

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Explore the history, similarities, and differences between Amazon's Prime Day and Black Friday that can help you tailor your selling strategies to maximize the impact of these pivotal retail events.

A Tale of Two Sales Events: Prime Day vs. Black Friday

Author: Tyler Lawson

Oct 24, 2023

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Discover seven proven strategies to help your Amazon brand capture the attention of Generation Z and strengthen your standing with current customers.

7 Strategies to Effectively Market Your Brand to Generation Z

Author: Tyler Lawson

Oct 19, 2023

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Explore the unique shopping habits that define Generation Z and why understanding them can unlock success for your brand on Amazon.

Generation Z Shopping Habits Reveal Key to Success on Amazon

Understanding your target audience is crucial to business success as an Amazon seller. Today, one of the most influential consumer groups to focus on is Generation Z. This cohort, considered…

Author: Tyler Lawson

Oct 17, 2023

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Discover how strategically pricing your items on Amazon can achieve a balance between gaining customers and maximizing profitability.

Pricing Your Products to Win on Amazon

Author: Tyler Lawson

Oct 12, 2023

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Harness the power of data-driven decisions by understanding key metrics for effective A/B testing to help optimize your Amazon listings.

A/B Testing Metrics that Matter on Amazon

Author: Tyler Lawson

Oct 10, 2023

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Learn the essentials of creating successful Amazon product listings and optimizing them for maximum visibility and conversions.

Product Listings are Integral to Amazon Success

Author: Tyler Lawson

Oct 5, 2023

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