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WEBINAR RECORDING: Everything You Need to Know About Amazon Discounts and Promotions
Amazon discounts and promotions can be a powerful tool to increase organic and advertising conversion rates. If Amazon discounting is used wrong, it can simply subsidize your current consumers.In this webinar, we’ll cover everything you need to know about Amazon Discounts and Promotions and how to create a strategy to utilize them.
What you’ll learn:
WHAT are the different types of Amazon discounts and promotions?WHEN should you consider using them?HOW do Amazon discounts and promotions fit into your growth strategy?What data is available to track success?You’ll walk away with the knowledge to create your own strategic discounting and promotions plan for your brand.Presenters:Sean Lee – Chief Marketing Officer – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.Nate Ellis – VP, Advertising & Strategy – Former eCommerce leader at HOMAGE and VP of Marketing at CPG brand O2 Recovery